Case Study Plug lock

Haworth based Plug Lock solved a problem to with health and safety in homes, hospitals, schools; in fact anywhere where a building has mains electricity. The Plug Lock provides a secure method to lock essential 13 amp plugs in their socket to stop children and adults from accidently unplugging equipment; particularly when it is essential that the equipment is not switched off!

channels4profit's involvement was to establish the right channels to market for the company. After conducting extensive market research, a major UK component distributor was identified and signed up as the UK distributor (CPC). But this is not the complete story. A distributor by their nature is a delivery channel; not a market maker, so channels4profit then focused on how best to communicate the benefits of Plug Lock to the target buyer. This involved a multitude of activities; revamping the web site, attending trade shows, editorials in key journals to name but a few.

Two years on the company still has CPC as its UK distributor. In a market where component suppliers are chopped and changed on a regular basis, this is testament to the strategy channels4profit put in place for Plug Lock.

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