Case Study Simply Mobile

Huddersfield based Simply Mobile develop mobile applications for hand held computers (PDAs). The company's focus is the transport industry and the problem they solve is removing the amount of paper work generated when transport companies have to audit their fleet of vehicles (MOTs etc). Not only does this save significant amounts of cash for the client; it gives them a robust audit trail. This is of particular importance in the litigious climate we live in today.

When channels4profit got involved, the company was suffering from classic growing pains; lack of focus and working capital to achieve its objectives. The first thing we did was to get the company to focus on its core competencies and those projects that were generating real value. Part of this exercise was to ensure that they and the clients were getting best value out of the projects being undertaken. As a result, the company's customers started to get better solutions to their problems and Simply Mobile saw a significant increase in their revenues per customer.

Recently Simply Mobile have started to roll out their software/hardware solution to one of the UK's largest transport operators and is developing new products for other complimentary markets.

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