Sales and Marketing Services

Although under the same heading (for convenience!) the role of sales and marketing are very distinct and different.

channels4profit services in this area concentrate very much on the 4Ps, Product, Price, Promotion and Place.

The areas of Product development and Pricing are covered under product development. channels4profit see the role of Promotions as primarily one of marketing communications and Place; the role of sales.

Promotion: channels4profit can assist in all aspects of your marketing communications from the creation of your brochure, website and standard documentation, through to show organisation and PR. In recent times we have learned the power of internet marketing and the impact Google bombing can have if done right (and of course within the spirit of Google's ethics).

In addition channels4profit can provide advice on trade marking and the protection of your intellectual property rights.

Place: channels4profit's passion is sales. Experience tells us that the key to any business success is route to market. By definition if you have a product and a price you have a business opportunity. Promotion is important, but the ability for small companies to affect buyer behaviour through market communications alone is not realistic and should be avoided. The key business advantage that smaller businesses can obtain is getting the routes to market right.

Should you sell direct or through an intermediary? If intermediaries are to be used, should you use multiple routes to market or sell through a single source? There are pros and cons to both routes to market. channels4profit has gained vast experience in new product/marketing development, making millions of pounds profit for many organisations.

For new businesses, whatever routes to market you choose, you should not underestimate the time and resources required to get your product/service to market...keeping your nerve can prove to be very daunting!

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